Meta is making changes to how businesses pay for advertising across Facebook and Instagram.
For some advertisers, this means moving away from credit card payments and switching to monthly invoicing or bank based payment methods instead.
If you have been earning credit card rewards on your advertising spend, this change could impact both the rewards you earn and how you manage cash flow.
The good news is that with pay.com.au, you can continue earning rewards on your advertising spend even as Meta’s billing policies evolve.
What are the changes
Meta is beginning to transition some advertisers away from paying for ads with credit cards and toward monthly invoicing or bank based payment methods such as direct debit.
Under this model, advertising spend accumulates over a billing period and is consolidated into a single invoice issued by Meta. Businesses typically have around 30 days to pay the invoice.
While Meta has not announced a universal removal of credit card payments, the change appears to primarily affect higher spend advertisers and accounts linked to business portfolios. Some businesses have already received notices prompting them to transition to invoicing.
If your account is affected, Meta will typically notify you through Billing & Payments in Business Manager or via email.
How this is impacting businesses
For many businesses, this change has two major implications.
- Losing credit card rewards
Many companies run large amounts of advertising spend through rewards credit cards.
When those payments move to bank transfer or direct debit, the ability to earn points or cashback on that spend can disappear.
For businesses spending tens or hundreds of thousands on ads each month, the lost rewards can be significant. - Cash flow changes
Credit cards typically provide a payment float through statement cycles, allowing businesses to manage their working capital more flexibly.
Monthly invoicing shifts this dynamic. While invoices may have 30 day payment terms, the timing of billing cycles can change how businesses manage their advertising budgets and cash flow.
How pay.com.au can help
Even with Meta’s billing changes, you can still earn rewards on your advertising spend using pay.com.au.
Here’s how it works.
- Switch your Meta Ads account to invoicing
If your account is required to move away from credit cards, Meta will prompt you to enable monthly invoicing. - Receive your Meta invoice
Your advertising spend is consolidated into a monthly invoice issued by Meta. - Pay the invoice through pay.com.au
Instead of paying Meta directly via bank transfer, pay the invoice through pay.com.au. - Earn PayRewards Points on top
When you pay through pay.com.au, you can also earn PayRewards Points on your advertising spend.
Even if you choose to pay by bank transfer through the platform, you can still earn rewards depending on your PayRewards package.
This allows you to:
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Use your credit card to fund the payment
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Maintain cash flow flexibility
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Earn your regular credit card rewards
Paying Meta Ads Invoices in Euros
Did you know your advertising invoice may need to be paid in Euros rather than Australian dollars.
This can create an additional step for Australian businesses that need to make an international payment to settle the invoice.
With pay.com.au, you can pay these invoices directly through the platform using our International Payments feature.
Instead of arranging a bank transfer overseas, you can:
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Pay your Meta invoice in EUR through pay.com.au
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Use your credit card or bank account to fund the payment
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Access competitive foreign exchange rates
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Keep all your business payments in one platform
This makes it simple to settle your Meta Ads invoice while still earning rewards on your business spend.
If you receive a Meta invoice that needs to be paid in Euros, you can learn exactly how to pay it through pay.com.au in our guide:
How to pay your Meta Ads invoice in Euros using pay.com.au
Can You Still Pay Meta Ads Invoices With a Credit Card?
In many cases, Meta’s invoicing model requires payment via bank transfer or direct debit, which removes the ability to pay Meta directly using a credit card.
However, there is still a way to continue using your card.
Instead of paying Meta directly, businesses can pay their Meta Ads invoice through pay.com.au, which allows them to fund the payment using a credit card.
This means you can:
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Continue paying your advertising spend using your existing rewards credit card
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Maintain cash flow flexibility
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Earn credit card rewards on your ad spend
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Earn additional PayRewards Points on top
For businesses spending heavily on advertising, this approach can preserve thousands of dollars in rewards each year while keeping payments simple and compliant with Meta’s invoicing structure.
Turn Your Advertising Spend into Rewards
Advertising is one of the largest expenses for many online businesses.
With changes to Meta’s billing policies, many advertisers risk losing the rewards they previously earned by paying with credit cards.
pay.com.au gives businesses a way to continue earning rewards on their advertising spend while maintaining flexibility over how they pay.
By routing your Meta advertising invoices through pay.com.au, you can:
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Pay with your credit card and maintain payment flexibility
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Earn credit card rewards on your ad spend
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Earn PayRewards Points on business payments
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Pay international invoices such as Meta Ads billing in EUR
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Turn everyday business expenses into flights, hotel stays, experiences and more
Even as billing rules change, your rewards do not have to.