Don’t Lose Your Rewards: How pay.com.au Tackles Google Ads Billing Changes

Google Ads is set to implement a major change in its payment policy. Starting July 31, 2024, many advertisers will bid farewell to the convenience of credit and debit card payments for their Google Ads accounts.

This change has many businesses looking for creative solutions to adapt their payment strategies, particularly those who’ve come to rely on credit card rewards as a perk of their advertising spend. But don’t worry – pay.com.au has a solution that can help you keep those rewards flowing.

The Changes

Google Ads’ new policy is straightforward but impactful. From July 31, 2024, affected advertisers will need to switch to alternative payment methods such as monthly invoicing, or direct debit.

Who’s Affected

If you’re a business owner who’s been using a credit card to pay for Google Ads, you’ll want to pay close attention. This change is significant for those earning rewards on their advertising spend. Google has stated that impacted advertisers will be notified in the coming months, so keep an eye on your inbox.

The Impact

Many businesses stand to lose out on valuable credit card rewards they’ve come to rely on. Moreover, the shift could pose cash flow challenges for companies accustomed to the payment cycles and flexibility offered by credit cards.

Perhaps most critically, failure to adapt to the new payment methods could result in account suspension – a risk no advertiser wants to take.

How pay.com.au can help

pay.com.au offers a simple solution to continue earning rewards despite Google Ads’ new payment policy. Here’s how:

1. Switch your Google Ads account to invoicing.
2. Pay your monthly invoice through the pay.com.au platform.
3. Use your credit card on pay.com.au to maintain cash flow and earn credit card rewards.
4. Earn additional PayRewards Points on top of your regular credit card rewards.
5. Even if using a bank transfer, earn rewards through pay.com.au – better than paying Google directly.

With pay.com.au, you can adapt to Google’s new policy while maximising your rewards and maintaining flexible payment options.

Next Steps

First, keep a close eye on your email for any communications from Google about your account status. In the meantime, consider making the switch to pay.com.au to keep your rewards intact.

In conclusion, while Google Ads’ new payment policy might seem like a setback, it’s also an opportunity to optimise your advertising spend with pay.com.au. By using pay.com.au, you can ensure a smooth transition and continue to reap the rewards of your advertising investments.

If you want to learn more about how pay.com.au can help your business navigate these changes, don’t hesitate to visit our website or reach out to our support team. We’re here to help you keep those rewards flowing, no matter what changes come your way.

Written by Dan Withinshaw

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About the author

Dan is a content marketing specialist at pay.com.au who transforms complex rewards programs into compelling stories. Drawing from his Kiwi roots and global adventures, he brings a unique perspective to finding value in points redemptions. With experience in startups and scale-ups, he helps readers unlock the potential of their rewards. Outside of work, you'll find Dan producing music, mixing on the decks, and immersing himself in Melbourne's sports and music culture.