How Scott Pendlebury is turning Elite Estate Wines into elite rewards

Background

Elite Estate Wines is the wine label of AFL legend, Scott Pendlebury. Built around collaborations with athletes marking major career milestones, it is a venture that surprised plenty of people. A world away from the football field, but built with the same drive and precision that defined his playing career. As Sole Director, Scott manages everything himself, which means every tool in his business has to earn its place.

The Challenge

Tax Payments Weren’t Working Hard Enough

Like every Australian business, Elite Estate Wines knows the sting of tax time. In the wine industry, that means Wine Equalisation Tax lands on top of everything else. Before pay.com.au, those payments went out the door and that was that – no reward, no return, just an expense. The idea that those bills could be generating frequent flyer points simply hadn’t been on the radar.

Supplier Payments via Bank Transfer Earning Nothing

The business relies on bank transfers to pay suppliers. Fast, reliable, and straightforward, but earning zero in return. Every dollar paid out was a missed opportunity to build a points balance.

No Single Platform for Business Payments

As a sole director running a growing wine label, Scott needed simplicity. Juggling multiple payment methods and platforms adds friction. He needed one place to manage it all and ideally one that paid him back for the privilege.

How pay.com.au helped Elite Estate Wines

Earn Points on Tax Payments

By routing tax payments through pay.com.au, Elite Estate Wines earns frequent flyer points on obligations that previously generated nothing. Scott has doubled his points earn since making the switch.

Points on Bank Transfers

Supplier payments made via bank transfer now earn points on every dollar, flipping a previously reward-free payment method into a consistent points earner.

One Platform for Everything

pay.com.au brings all of Scott’s business payments – tax, suppliers, and beyond – into one place, resulting in less admin and more payback.

The Results

Double the Points on Tax

Since using pay.com.au for tax payments, Elite Estate Wines has earned double the amount of frequent flyer points compared to before, turning a sunk cost into a rewarding opportunity.

Bank Transfers Now Earning

Supplier payments that once earned nothing are now generating points, adding up across every invoice.

Simpler Operations

One platform for all business payments means less time on admin and more time running the business.

Suppliers Paid On Time, Relationships Intact

Making payments on time through pay.com.au keeps supplier relationships strong, so everyone stays happy, and the points keep coming.

Getting started with pay.com.au

For liquor brands with large tax bills and production costs, pay.com.au is more than a payment platform. It simplifies operations, eases cashflow pressures, and turns everyday business expenses into powerful rewards.

Businesses not using pay.com.au are leaving value on the table in efficiency, in rewards, and in the ability to reinvest time and resources back into their growth. “It’s so easy to use and keeps everything in one spot for you, and you can earn a lot of points doing it”.

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